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The Giants' visit revealed social media's reach and power

2/18/2015

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If you live in Perth and didn't actually go into the city to see at least part of The Incredible and Phenomenal Journey of THE GIANTS to the Streets of Perth you would have to be part of a minority. And if you didn't even know they were here then you'd certainly need to have your head read!

This much anticipated event completely dominated the local mainstream media. And no wonder. It had a stunningly original and audacious premise: Two immense puppets would arrive in our isolated metropolis and pretty much take it over for three days. It had a compelling story as well as memorable images, set to music. Talk about colour and movement!

And just as it was all over the newspapers, TV news bulletins and radio waves it was also all over Twitter, Facebook, Instagram and all the other social networks. People were sharing shots and videos galore.

I took some photos of the diver character near the Horseshoe Bridge and shared them on one of my pages. They reached hundreds of people.

Post by The Real Perth.
I also got a couple of videos of the giant puppets (this one and the one below). Each of them quickly racked up several hundred views. These figures confirm something we all know already: social media is all pervasive now. if you're not using it for marketing purposes, you're missing out, big time! 
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