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A Facebook B2B marketing tactic that involves blogging

10/27/2017

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Without a doubt, a blog is a great adjunct to a business website for the SEO benefits. The more posts you have up there, the more likely you are to be found after all. But blogging can also be used in a very targeted fashion to market your products and services. Of course, any kind of  business can do this but it's particularly good if you're in B2B. Here's a way to do it on Facebook.


As we all know, a big chunk of the world's population are on FB. And there are also countless businesses on it. So, what you do is find lots of businesses in the niche that you're aiming to target. Like those pages as your page, and interact with them a bit. As well as commenting on and liking their posts, it's also worth sharing some of them to your followers. The page owners – many of whom are also the business owners – will definitely notice this and get to know you a bit. That's worthwhile in itself.

After a while you'll have a list of pages like this in a specific niche. Then write a blog post that is specifically related to it and useful. Say you have an employment agency for the hospitality industry. You could do a blog post about what makes a really good barista.

So, the post is useful, targeted, and interesting. It shows your expertise in your field. But it's not overtly promotional. Then you can post it on their page. You're not spamming. You're helping them. Given that the page owners already know you, you'll get a decent proportion of them clicking on your post. Some of them will look through the rest of your website too.

Occasionally they will share it to their own networks, which can result in a torrent of hits. But even if they don't you'll still get some views from the pages followers.

This is a bonus but the main benefit is to be seen by the page owner. Some of them may become clients. But even if they don't they still know you and respect your authority in your field. That's valuable for obvious reasons.

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Perth Linkedin groups for business networking

10/24/2017

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Linkedin is awesome for anyone who wants to lift their profile, build authority and make valuable connections with others like them. And a great way to do this is by using the groups on the platform.

Now, in the digital age, distance is not the barrier it used to be, but building a localized network of connections has many advantages. With this in mind, I've collated a list of some of the bigger, seemingly more active Perth-focused groups for you to check out.


I found these mainly through searching the keywords "Perth" and "Western Australia". And there were many other groups listed, often very specific in their professional focus.

A Networking Perth WA (Western Australia) Networking Perth Business & Perth Business Executives
Perth Entrepreneurs Club
Perth Small Business Networking Group
Perth Young Professionals (Perth YP)
Networking in Perth
Perth West Australian Achievers
Perth Finance Professionals, Perth Lawyers, Perth Accountants, Perth Professionals Western Australia
Perth Business Networking Group (Western Australia)
Perth Business Forum
Perth Business Network - Perth, Western Australia, Perth Executive Network
Business Networking Perth
Digital Media in Western Australia

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    Matt Hayden, Perth

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