If you are going to use flyers to advertise something, it's always a good idea to do a good solid run of at least a couple of thousand (more if possible). And you should go back and do the area again a couple of months later. This is because the first time people see your flyer very few of them even take any notice of it. The second time it's a bit familiar to them, so more people will investigate. You're basically starting to get on their radar.
A specific example
For example, I've done several drops for a woman based in South Perth. Most of them have been in that suburb and in neighbouring ones like Como, Kensington and Victoria Park. She always got a better response from those areas. Of course, this was partially due to those suburbs being quite comfortably off, and able to afford what she was offering (weight loss hypnosis). But the repetition helped a lot, I believe.
After having really focused on those areas I then did a couple of thousand in Innaloo. No calls from this suburb, at least as far as I know.
I think this was mainly because these people had just never seen her ads before. Those in the South Perth area had been exposed to them repeatedly in the past and so noticed them again.
Clearly, persistence pays
So it can take a while before you actually get on the radar of people. That's why it's good to keep doing them over and over again. Although of course, you don't want to repeat drops too soon. Do that, and you can end up annoying them!
In this need for repetition and persistence, offline marketing is a lot like the online kind. In both methods, you just have to to keep appearing in front of people. On Twitter, for example, persistently logging in and tweeting really helps a lot. Firstly, you get more followers that way. Then you start to stand out in the streams of those following you. You've appeared so often they actually know who you are. Then if you tweet a link to one of your blog posts, for example, they're much more likely to click on it.
A specific example
For example, I've done several drops for a woman based in South Perth. Most of them have been in that suburb and in neighbouring ones like Como, Kensington and Victoria Park. She always got a better response from those areas. Of course, this was partially due to those suburbs being quite comfortably off, and able to afford what she was offering (weight loss hypnosis). But the repetition helped a lot, I believe.
After having really focused on those areas I then did a couple of thousand in Innaloo. No calls from this suburb, at least as far as I know.
I think this was mainly because these people had just never seen her ads before. Those in the South Perth area had been exposed to them repeatedly in the past and so noticed them again.
Clearly, persistence pays
So it can take a while before you actually get on the radar of people. That's why it's good to keep doing them over and over again. Although of course, you don't want to repeat drops too soon. Do that, and you can end up annoying them!
In this need for repetition and persistence, offline marketing is a lot like the online kind. In both methods, you just have to to keep appearing in front of people. On Twitter, for example, persistently logging in and tweeting really helps a lot. Firstly, you get more followers that way. Then you start to stand out in the streams of those following you. You've appeared so often they actually know who you are. Then if you tweet a link to one of your blog posts, for example, they're much more likely to click on it.
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