You can use it on its own to showcase your products and/or services. But it can also be a great tool to enhance the visual impact of your blog as well as adding valuable, relevant content to it.
Pinterest is a treasure trove of stunning photos, paintings and drawings. And you can embed these individually into your blog posts. But one of the best aspects of Pinterest is the enormous number of aesthetically appealing, informative infographics on it.
The social networking site has oodles of them on pretty much any major subject you can imagine. They are fantastic for explaining processes, systems and statistics. This kind of content is great for any blogger, but it's especially good for those focusing on a specific business niche.
You can find one relevant to a post you're writing (or even use it as inspiration for it) and then embed it in the post itself, giving a link back to the original source. That's what a lot of bloggers do ... Or you can embed whole boards in blog posts, giving your readers a variety of related content to investigate, just as I have done below.
This embedding feature seems to work for most blogging platforms. But I'm sure there are some you can't do it on. You can learn more about it here.