You may know of a little sandwich bar in the heart of the CBD called Toastface Grillah. I'd never been there myself but I always remembered the name, which is one of the reasons I liked their Facebook page. It was distinctive and seemed vaguely familiar.
Turns out that the name was inspired by the hugely popular rap artist Ghostface Killah. I'm practically a codger now at fifty so I didn't know anything about this guy but I must have heard of him through the media at some stage.
Anyway, just a few days ago there was a sequence of events that could be described as synchronicitous for all concerned. Ghostface himself was in Perth on tour. And he got to know about the sandwich shop named in his honour. So, with the help of a local app company called HipFlask the eatery held a daytime concert by the famed rapper. Needless to say it was a huge success and went gangbusters on social media.
For anyone wanting to make a mark locally and online the little sandwich shop has some valuable, er, takeaways:
Firstly, having a unique, memorable and evocative brand name can really help with marketing. And if you can do something grand and audacious you'll reap huge rewards. (The event was reported internationally, as the above mentioned article attests.)
Even approaching the big name entertainer with the idea must have been a tad intimidating -- not to mention pricey. I mean, this was a little sandwich shop hidden in a narrow lane in one of the world's most isolated cities! But then, that's what made it such a memorable story ... Clearly, thinking big, taking a risk and seizing an opportunity can really pay off.
It's interesting also that a locally based app company -- whose product is Perth-centric -- played a pivotal role. They must be doing alright for themselves to be able to cough up for this event. This was validation of Perth's growing reputation as a tech startup hub, as well as it being a nascent paradise for foodies, coffee-lovers, bar-hoppers and music fans.
Turns out that the name was inspired by the hugely popular rap artist Ghostface Killah. I'm practically a codger now at fifty so I didn't know anything about this guy but I must have heard of him through the media at some stage.
Anyway, just a few days ago there was a sequence of events that could be described as synchronicitous for all concerned. Ghostface himself was in Perth on tour. And he got to know about the sandwich shop named in his honour. So, with the help of a local app company called HipFlask the eatery held a daytime concert by the famed rapper. Needless to say it was a huge success and went gangbusters on social media.
For anyone wanting to make a mark locally and online the little sandwich shop has some valuable, er, takeaways:
Firstly, having a unique, memorable and evocative brand name can really help with marketing. And if you can do something grand and audacious you'll reap huge rewards. (The event was reported internationally, as the above mentioned article attests.)
Even approaching the big name entertainer with the idea must have been a tad intimidating -- not to mention pricey. I mean, this was a little sandwich shop hidden in a narrow lane in one of the world's most isolated cities! But then, that's what made it such a memorable story ... Clearly, thinking big, taking a risk and seizing an opportunity can really pay off.
It's interesting also that a locally based app company -- whose product is Perth-centric -- played a pivotal role. They must be doing alright for themselves to be able to cough up for this event. This was validation of Perth's growing reputation as a tech startup hub, as well as it being a nascent paradise for foodies, coffee-lovers, bar-hoppers and music fans.
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