Perth Business Help
  • Blog
  • Websites
  • Noticeboards

Start website promotion as soon as possible

3/26/2014

Comments

 
Over the years I've spoken to numerous people in business who have websites. And there seems to be a cycle that many of them go through.

Firstly, they want to make sure that their website looks exactly as they wish. They often end up forking out quite a bit of money to achieve this goal. It can often take a lot of time, too. Some of the more in demand web designers have busy schedules, after all.

Then they let it sit for a while. Quite a few of them seem to get package deals in which the site is designed, built and "optimized for search engines" by the same company.

They believe they've done pretty much all they need to do. They assume that if it's in Google, potential customers will be finding it via various searches. 

But as the weeks and months pass they get very few calls from people finding them exclusively online, or none at all. So they then they start to wonder just how many people are arriving via search engines. If they haven't got visit tracking tools already, they get them installed so they can find out these numbers. They are almost invariably disappointed when they discover what they are. 

It's at this point that they resolve to do something about getting found online. Many of them employ an SEO company. Sometimes they make a good choice, but because they have so little knowledge they often get ripped off by some slick promotional material that promises the world and delivers very little. 
If the latter situation eventuates, after several months they stop forking out for the service in frustration and commence looking into doing it themselves. This point often comes at least a year after they had the website made. 

My advice: Invert this whole process. Don't worry so much about the aesthetic aspects of your site. While it's desirable to have a visually appealing site, in the end this will have little to do with how Google and the other search engines rank it for various keywords and phrases. 

You should start learning about SEO as soon as you can, and get into the habit of applying this knowledge yourself.

Perhaps the most powerful thing you can do -- and it's very simple, requiring next to no technical nous -- is to get your domain in front of as many influential bloggers and webmasters in your niche as possible. Two of the best ways to do this are by writing quality comments on related blogs, and getting active on social media. 

The wheels of Google move slowly. So the sooner you can sending it good meaningful signals about the quality and content of your site the better.
Comments
comments powered by Disqus

    Author

    Matt Hayden, Perth

    Join me on Facebook.
    SITE123 - Website Builder
    Weebly - Websites, eCommerce & Marketing in one place.

    Archives

    October 2017
    August 2015
    July 2015
    June 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    August 2013
    July 2013
    June 2013
    March 2013

    Categories

    All
    B2B
    Blogging
    Business
    Classifieds
    Flyers
    Google+
    Interviews
    Lessons
    Linkedin
    Marketing
    News
    Noticeboards
    Seo
    Service
    Social Media
    YouTube

    RSS Feed

Proudly powered by Weebly