Perth Business Help
  • Blog
  • Websites
  • Noticeboards

Social media marketing from Perth complicated by its time zone

11/23/2014

Comments

 
Being so isolated geographically Perth in a unique time zone. This certainly has ramifications for when you should post updates on social media. 

Of course this isn't a problem if you wat to connect only with people in this city. But if you want to market to people over a much wider geographical area you'll have to change your strategy somewhat. Remember that when it's 9PM here, it's midnight in Sydney and Melbourne. So your Australia-focused tweets and shares could easily fall into a black hole.

Similarly, much of the content that you share early in the day will be missed by your followers in North America and Europe. That's why if you have many connections there, it's best to be active on social media late in the evening.

I've noticed the effect this can have by looking at my Twitter analytics for one of my accounts. Many of my followers are in the northern hemisphere. Engagement goes way up if I share stuff after midnight here. 

Of course you don't physically have to stay up and do this all manually. You can use tools such as Buffer to spread those social media updates out.
Comments
comments powered by Disqus

    Author

    Matt Hayden, Perth

    Join me on Facebook.
    SITE123 - Website Builder
    Weebly - Websites, eCommerce & Marketing in one place.

    Archives

    October 2017
    August 2015
    July 2015
    June 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    August 2013
    July 2013
    June 2013
    March 2013

    Categories

    All
    B2B
    Blogging
    Business
    Classifieds
    Flyers
    Google+
    Interviews
    Lessons
    Linkedin
    Marketing
    News
    Noticeboards
    Seo
    Service
    Social Media
    YouTube

    RSS Feed

Proudly powered by Weebly