I have considered describing what I offer as classes or training, but I'm not sure that these words are entirely appropriate. They imply a drawn out, comprehensive and highly structured approach that's also standardized. What I do is much quicker, and often tailored to a person's individual needs. I think calling them private lessons or tutoring sessions is more accurate.
My main reason for offering them (apart from making some money of course!) is to quickly show people who are mystified about search engine optimization and social media marketing that they are actually pretty straightforward. There are a few key principles in both these fields that, once learned, will get you moving forward quite quickly.
Sure, learning to promote a website via these methods is a long journey. And you never stop learning, of course. It's like walking down a long hallway. But unfortunately many people get stuck at the front door unable to enter. What I try to do is give you a key, so you can open that door, and start walking down that hallway yourself.
When I tutor someone I'm trying to demystify things more than anything. And the thing I have to disabuse people of most often is a widely held belief that these are technical processes that only geeks can master.
Nothing could be further from the truth! They are human processes more than anything. They are more about psychology than computers. So what I show you is primarily tactical, not technical.
And just on that point: Some people who call me have primarily technical issues that are bothering them. Questions like: How do I transfer my hosting to Wordpress? How do I create tabs in my Facebook page? Why can't I log in from my iPhone? Etc.
These geeky things are not my forte. I'm not a web designer, coder, or software geek. I'm not a technical trouble shooter or IT guy. I'm a blogger and webmaster who has used the most straightforward DIY platforms for over a decade. My strength is in getting found via the search engines as well as building authority and drawing direct traffic on sites like Twitter, Google Plus, and Facebook.
I've done a hell of a lot of reading about these fields but most of what I've learned has been through experience. So I'll often log into my own accounts to illustrate various concepts. I think this is far more useful than talking in abstractions.
Now there's another way into this whole journey, of course. That's to go to a seminar or course where you sit there with, say, 20 other people for several hours and watch a series of PowerPoint presentations, videos etc. Those seminars are often very useful, and cover an enormous amount of ground. Some people get a lot out of them. I would never say don't do them.
If you feel comfortable with that more structured, traditional approach, then go with that. But if you really want to get cracking ASAP and heading in the right direction, I can help. I'm not saying that I can tell you everything you'll need to know. But I can cover heaps in 90 mins to two hours.
I think that the highly structured, comprehensive course approach is great if you are part of a big company. Some of them also offer accreditation which is fantastic if you want to find employment in the field.
But I've found that most people who have their own businesses aren't like that. They don't have the time apart from anything else. So they are faced with a choice: outsource their online marketing, or learn to do it themselves, and quickly. The latter approach is obviously the least expensive. It's also almost always the best option in my opinion. (I'll write a post on why I believe this when I find time.) It's these people -- those who are keen to get into it themselves -- that I can be of most help to.