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Lock in the Love installation appeals to the emotions

2/4/2015

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Here's another example of how appealing to the emotions is a good move in marketing, both offline and online: Recently I was in the Murray St mall. I saw an eye catching installation, shown below. 

My first thought was that it had something to do with Fringe World. But on closer inspection I realized it was part of a health and awareness campaign for the Heart Foundation. 
Picture
Basically you donate 10 bucks to the Heart Foundation and you receive a little red lock with a fob shaped like heart attached to it. You place it on the installation with a heartfelt message to someone you love. As you can see a lot of people have done this already.

As with pretty much every marketing campaign these days, this one comes with its own hashtag: #LockInTheLove.

It's clearly a very effective method of involving people's emotions. The campaign is definitely worth remembering when you want to promote any new product, service or movement. 
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