Here's another example of how appealing to the emotions is a good move in marketing, both offline and online: Recently I was in the Murray St mall. I saw an eye catching installation, shown below.
My first thought was that it had something to do with Fringe World. But on closer inspection I realized it was part of a health and awareness campaign for the Heart Foundation.
My first thought was that it had something to do with Fringe World. But on closer inspection I realized it was part of a health and awareness campaign for the Heart Foundation.
Basically you donate 10 bucks to the Heart Foundation and you receive a little red lock with a fob shaped like heart attached to it. You place it on the installation with a heartfelt message to someone you love. As you can see a lot of people have done this already.
As with pretty much every marketing campaign these days, this one comes with its own hashtag: #LockInTheLove.
It's clearly a very effective method of involving people's emotions. The campaign is definitely worth remembering when you want to promote any new product, service or movement.
As with pretty much every marketing campaign these days, this one comes with its own hashtag: #LockInTheLove.
It's clearly a very effective method of involving people's emotions. The campaign is definitely worth remembering when you want to promote any new product, service or movement.
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