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Gloria Jeans in Fremantle has now closed, sadly

10/9/2014

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One of my favourite places to pick up a coffee in Fremantle was the Gloria Jeans just near Kings Square. I've always liked that chain because the coffee is really good and reasonably priced. And this particular branch was really well run and had a nice, warm atmosphere. The woman who ran it was always kind and welcoming and so were the staff.

Anyway, I hadn't been in the area for a while and I dropped by a week or so ago. I was shocked to see the place totally gutted. At first I thought they were doing some major renovations. I recognized one of the staff who was taking something from the empty store and asked about what had happened. She told me it had completely closed and that was it!
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I wasn't the only person who was shocked at this development. The cafe's closing was actually a front page story in the next edition of the Fremantle Herald.

Seems the dwindling foot traffic and increasing anti-social behaviour in the area slowly eroded the outlet's profits until the only solution was to leave. And this wasn't the only cafe to suffer this fate. The nearby Mistral Cafe -- which was also a nice place for a coffee and a cheap feed -- also went belly up. 

Really quite sad. But it does show how a local business can be subject to powerful economic forces beyond its control. 
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    Matt Hayden, Perth

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