I wrote earlier about how Perth's cafes, restaurants and bars have taken to social media with more gusto than any other business sector. Here's an example of how they are using these sites for promotion:
Foam Coffee Bar in Leederville recently launched a promotion employing the hashtag #foamroam. To take part you need to buy a cup of takeaway coffee from the store, then post a photo of it in some interesting location, including the above mentioned hashtag. The winning entry is rewarded with free coffee for a year.
I think it has good elements. Obviously there's the fact that it encourages people to take part, and buying a cup is a requirement. So apart from anything else it might actually bring in a few extra customers who wouldn't have heard about the venue any other way. Also, it's got its own memorable hashtag. This might take on a bit of life of its own. And it's got a visual component. As any social media addict knows, appealing photos and images are inherently shareable.
It's a good way of featuring their distinctive cups as well. Maybe they got a lot of positive feedback from customers about them, which is why they're a central part of the campaign?
Anyway, it will be interesting to see how it goes. If I'm in the area I may well buy a cup and take part myself ...
Foam Coffee Bar in Leederville recently launched a promotion employing the hashtag #foamroam. To take part you need to buy a cup of takeaway coffee from the store, then post a photo of it in some interesting location, including the above mentioned hashtag. The winning entry is rewarded with free coffee for a year.
I think it has good elements. Obviously there's the fact that it encourages people to take part, and buying a cup is a requirement. So apart from anything else it might actually bring in a few extra customers who wouldn't have heard about the venue any other way. Also, it's got its own memorable hashtag. This might take on a bit of life of its own. And it's got a visual component. As any social media addict knows, appealing photos and images are inherently shareable.
It's a good way of featuring their distinctive cups as well. Maybe they got a lot of positive feedback from customers about them, which is why they're a central part of the campaign?
Anyway, it will be interesting to see how it goes. If I'm in the area I may well buy a cup and take part myself ...
We know you love our cups... Now show us how far does your #FoamRoam?! (See instore for T&C) #perth pic.twitter.com/Wv0NiiF9QO
— Foam Coffee Bar (@foamleederville) October 2, 2014 
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