I've been looking at Facebook increasingly for the purpose of local marketing. So lately, I've been liking many Facebook pages for Perth businesses. Some have built up huge communities that are very engaged and going gangbusters, of course. Then there are some that have very little content up there and next to no fans. They clearly created these pages long ago and gave up on them soon after.
There's another group, however. They've been going for a while, but only update occasionally. Yet they often have good numbers of fans, many of whom who have liked and commented positively on what they have shared. Surprisingly, the page owners hardly respond at all to this feedback. (And these are not pages that appear to have bought page likes, by the way. Their fans do seem genuine!)
I find it interesting that they have such big networks, with so little activity. I think this is due to the fact that they are well established local businesses that deliver quality products and services that their customers sincerely appreciate. They've probably got signs up in their stores saying "Please like us on Facebook!" and so their satisfied customers happily oblige.
They give the very strong impression that they don't really realize what a useful marketing tool they have in the social network. After all, if someone has liked their page, it usually means they, er, really do like it. They want to be connected to the business and remain updated about its goings on. So if you've already racked up, say, a few hundred of these without really trying, that's no mean feat! Imagine how much reach you could achieve if you really tried.
The fact that so many local page owners don't try is a pity, and I often wonder why this situation is so common. I think it gets back to the disconnect so many people have when it comes to online marketing. When they look at a computer screen showing their Facebook page dashboard, they often don't truly twig that it is a window to countless other individual humans.
If more business owners fully comprehended this they'd get much more proactive about their online marketing. They'd learn as much as they could about it themselves and be much less likely to outsource. Not only would they save money this way, they'd often do a much better job!
There's another group, however. They've been going for a while, but only update occasionally. Yet they often have good numbers of fans, many of whom who have liked and commented positively on what they have shared. Surprisingly, the page owners hardly respond at all to this feedback. (And these are not pages that appear to have bought page likes, by the way. Their fans do seem genuine!)
I find it interesting that they have such big networks, with so little activity. I think this is due to the fact that they are well established local businesses that deliver quality products and services that their customers sincerely appreciate. They've probably got signs up in their stores saying "Please like us on Facebook!" and so their satisfied customers happily oblige.
They give the very strong impression that they don't really realize what a useful marketing tool they have in the social network. After all, if someone has liked their page, it usually means they, er, really do like it. They want to be connected to the business and remain updated about its goings on. So if you've already racked up, say, a few hundred of these without really trying, that's no mean feat! Imagine how much reach you could achieve if you really tried.
The fact that so many local page owners don't try is a pity, and I often wonder why this situation is so common. I think it gets back to the disconnect so many people have when it comes to online marketing. When they look at a computer screen showing their Facebook page dashboard, they often don't truly twig that it is a window to countless other individual humans.
If more business owners fully comprehended this they'd get much more proactive about their online marketing. They'd learn as much as they could about it themselves and be much less likely to outsource. Not only would they save money this way, they'd often do a much better job!
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