The owners constantly post appealing photos of their food and coffees, of course. But they also include heaps of quality shots of the venue's interior, exterior and highly atmospheric surroundings. Chalkys is located right at the end of High Street, so it's surrounded by numerous beautiful old buildings. They remind their fans of this every time they post, saying: "Good morning from freos historic west end..."
I think this is a good tactic because it imbues the page with a stylish, evocative, even romantic atmosphere that you would normally associate with a cafe in an older, bigger city. (Actually the page made me think of Paris when I first saw it.)
It turns out that the French capital wasn't the main influence on Chalkys. It was actually Melbourne, which is surely Australian's most European city. From the About page on the main site:
Chalkys espresso bar – based in the eclectic and historical port city of Fremantle located at “the best end of the west end” is the brainchild of married couple Sean & Sarah Mulcock. Originally from Perth, and after more than 10 years in Melbourne and abroad, Sean has managed to make it back to the west, with his new bride in tow and after a few months hard work and a wedding – Chalkys opened its doors in February 2013. Inspired by the art of Melbourne’s lane ways, the history in Fremantles streets, and the music from around the globe. We pride ourselves on great service, fantastic food, a relaxed vibe and of course awesome coffee!