People generally have to see something over and over again before they really notice it. That's why it's always a good idea to do flyer runs in the same area every few months. And having a regular ad in the local paper can work well. Unfortunately it's just a long slow process of attrition. But you can speed that up if your business details keep appearing in different media.
Big businesses do this all the time. They're bombarding you from every angle. You'll see TV ads, hear them on the radio. They'll appear in your letterbox and you'll see them in the newspaper.
If you're a small to mid-sized business, however, such a multi-pronged approach may be too expensive. But you can do something that approximates this that is much cheaper. That is to use offline advertising and social media together.
This could work particularly well if you're in B2B. Remember that businesses can be found in distinct geographic areas. They also all have websites and many of them have Twitter accounts as well as Facebook and Google Plus pages.
So you saturate a specific area with a flyer run. This is highly targeted anyway. And you may well get some leads just from this campaign.
While you're having this done you can search social networks for businesses in that area, and follow them.If you really focus on this then you could well end up following hundreds of businesses that have just received your flyers. (Sure, it's not always the same person checking the letterbox and managing social media. But it often is, particularly if that business is not too big.)
So a certain proportion of people in your target market will have seen your business details offline, and then online in fairly quick succession. That's sure to make you more memorable to them than if you were only targeting one medium. And the social component of this didn't cost you anything at all.
And they don't have to follow you back on those networks for this to help. They just have to see you there. That said, the fact that you have just appeared in a different medium will probably make it a little bit more likely for them to connect with you socially online.